SMALL BUT MIGHTY.
It’s the only way to describe iSimulate, which just won a national micro business award for an idea that started over a cup of coffee.
The dynamo duo at the helm of iSimulate are passionate about teaching advance life support, including to other educators. Yet Peter Mckie, who trained as an intensive care paramedic, and Dr Anthony Lewis, an anaesthetist involved in medical education for more than a decade, felt the equipment being used to teach was expensive and, well, clunky. They knew they could do better.
THEN, FIVE YEARS AGO, OVER THAT CUP OF COFFEE, THE IDEA STRUCK.
Turn the commonly used and inexpensive iPad into an advanced medical simulator. They did and have transformed the way healthcare professionals are trained, here and around the world. It’s no wonder they won the best Micro Business in Australia award, at the Telstra Australian Business Awards held in Sydney.
Medical simulation is key to our health system. Using advanced educational technology, professionals learn in a ‘real environment’ without working on a ‘real patient’.
iSimulate’s first product is ALSi, which stands for advanced patient condition simulation. ALSi—enables health educators to simulate anywhere within minutes, rather than hours. It’s more advanced than anything else on the market, simpler to use, more practical and cheaper. And it’s one of three iSimulate innovations on the market so far.
With the humble iPad, medical simulation no longer requires us to build complex and costly clinical simulation centres. iSimulate’s products are self-contained in a box. They’re quick and easy to set up. No expensive centres or accessories needed.
SO JUST HOW BIG IS THIS COOL CAPITAL INVENTION?
It’s BIG. So big that in 2016, every paediatrician in Australia and New Zealand will be trained on iSimulate’s equipment to look after children in an emergency situation.
In America, every emergency doctor practices on iSimulate’s systems before they’re certified. And all healthcare professionals taking the Advanced Paediatric Life Support Course in Australia use the systems. The list goes on and on.
iSimulate now does business in 35 countries and boosted its export sales by 137% in 2014–15 alone.
But the name of the game for Peter and Anthony isn’t the money. It’s about better and more affordable health care, especially important in countries like Australia where the population is living longer.
“Our ageing population is pressuring the funds available for healthcare,” says Peter. “This includes the money needed to train staff. We believe we’re at the forefront of the ideas boom. And we believe we’ve only just scraped the surface of what these ground-breaking products can do, so stay tuned.”
Advanced medical simulation technology is the most modern, efficient and cost-effective method for training healthcare professionals.
The world owes a lot to Peter and Anthony for having that cup of coffee.