FASHFEST is back to launch careers of local designers

Posted 25 Aug 2017

Story by CBR Canberra

As Canberra’s own version of Sydney or Melbourne Fashion Week, FASHFEST is one of the city’s most highly anticipated social events of the year.

Now in its fifth year, the fashion showcase will be held over three nights from Thursday 28 to Saturday 30 September and will feature local, national and international designer collections over six fashion-packed shows.

Over the past five years, FASHFEST has showcased the talents of a number of local designers, many of whom have gone on to become big names in the fashion industry. As Canberra’s premier fashion event, FASHFEST is often the first step towards success for designers, allowing them the opportunity to put their collections into the spotlight.

Naomi Hogie, director of Naomi Peris Bridal, is one local designer who knows the success FASHFEST can bring to a designer. After debuting her line of bridal gowns at last year’s event, Naomi was invited to attend Milan Fashion Week, taking place next month.

Naomi Hogie Headshot_no credit required5

“The organiser of Milan Fashion Week saw photos of my collection on the FASHFEST website and was impressed, so they invited me to showcase my designs at the event,” she says.

Naomi says FASHFEST plays an important role within the Canberra fashion community.

“FASHFEST is a really great platform and there’s no other like it in Canberra. As a designer it’s really important to come out and showcase your designs on the catwalk and to have something like that locally is so great. I can present my collection and put my designs out there without having to go to Sydney or Melbourne,” she says.

This year, more than 40 designers will send their creations down the runway, showcasing both their own collections as well as collaborating in a number of inspirational group shows.


Doug Hall collection

For the first time, FASHFEST will include textile designs and textile art from the Darwin International Aboriginal Art Fair Foundation, where 12 indigenous designers will each present a high-end look using textiles made from remote Northern Territory communities.

This year, a selection of  garments by big name designers including Alex Perry, Bec & Bridge, Camilla, Ginger & Smart, KITX, Misha Collection and Moss & Spy will be curated and presented by Memento Dezigns.

Continuing its focus on local and independent designers, FASHFEST will also welcome back some of Canberra’s favourite designers including Karen Lee, BT and Zilpah Tart along with new independent labels De Challie Haute Couture, Gabrielle Spencer Bridal, Gehrich and Thunder Thighs.

Aside from the designers, local musicians and DJs will help bring the designer collections to life, along with a team of creative hair and makeup professionals, models and backstage crew.

Naomi says for her, it’s the people behind the scenes that make the event so enjoyable.

“I love being able to work with a big Canberra team. From hair and makeup to the whole organising team, there are so many people that make this event happen,” she says.

Avon Dissanayake

Avon Dissanayake

As for her upcoming trip to Milan Fashion Week, Naomi says she’s really excited about the opportunities this experience will bring.

“I’ll be launching my collection for the first time there. It’s going to open a lot of doors for me and I’ll get to meet lots of new potential buyers and industry professionals. It’s an exciting time and it’s absolutely huge.”

FASHFEST will be held at the National Convention Centre Canberra. The first show on each night starts at 7pm, followed by the second show at 9pm. Tickets start from $49. VIP and Platinum ‘experience’ are available and include exclusive, guided backstage tours. Discounts are also available for two show packages and bookings of six tickets.

Naomi will be documenting her Milan Fashion Week experience through social media. You can follow her on Facebook, Instagram and YouTube.

For more information on FASHFEST and to buy tickets, visit the official website.

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