Career by design

Posted 17 Apr 2018

Story by CBR Canberra

There’s a great saying—do what you love and you’ll never have to work a day in your life. Anisa Sabet has managed to do just that, after turning her back on a career in building and construction to create a livelihood that stems from her passions.

Specialising in food, travel and lifestyle photography, Sabet creates captivating content for her popular blog, The Macadames, hosts creative workshops and runs a series of charity curated dinner parties in the Canberra region called the Hidden Feast. Here we find out how she has made it all happen.

How did you become a photographer and blogger?
I started blogging for fun while I was overseas (mostly so my Mum could keep up with what I was doing) and fell in love with photography. My background is building and construction management. I studied at the University of Canberra and worked in both private and public infrastructure roles for most of my twenties. That got put on hold when my daughter arrived 11 weeks early in 2015. I used photography as a form of distraction and entertainment during hospital visits, but I ended up enjoying it so much I kind of fell into a new career and I have never looked back.

You’ve got a strong online following. Tell us about that.
I don’t like to use the word followers, but I am blessed with over 40k friends on my social accounts and blog alike.

How has Canberra supported your change in direction?
Canberra has been a wonderful launching pad for my business. Having lived here all my life, I have many friends and colleagues I have been able to lean on for support and inspiration. I love working with Canberra locals and love the creative hub that now exists here. My husband works in the entertainment industry, founding Kicks Entertainment who put on Spilt Milk, The Commons, Oktoberfest Parklands and other pop up events. He has been an incredible source of knowledge and help to my growing my business.

What advice would you give to someone starting out?
There are so many things I did the hard way and for anyone starting a business in Canberra, my first suggestion would be to really spend time on the pre-launch planning. A solid business plan and understanding of your core service offering is going to make everything after that much easier. There’s a great sense of community here and almost everyone is willing to offer support and assistance if you ask, so don’t be shy. Otherwise it just comes down to sheer trial and error and a bit of elbow grease. If everyone else can do it, so can you!

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