Once again, Canberra’s wine district has been internationally recognised, this time for its design prowess, with local Four Winds Vineyard in Murrumbateman winning the overall supreme champion at the 2017 Drinks International Wine Design Challenge.
The Wine Design Challenge rewards companies that distinguish their wines through eye catching design. Each entry was judged against criteria including originality, creativity, innovation, and relevance to target market.
The win acknowledges Four Winds Vineyard’s new range of wine labels, released mid-2016.
Four Winds Vineyard kicked off the design process by recruiting local photographers and designers from the Canberra region to help create a stunning series of wind-themed photographs.
Four Winds Vineyard is truly a family affair, with Suzanne and Graeme Lunney having started the vineyard 19 years ago before handing the reins over to their daughters and their partners.
“As a family business, it feels really great to be internationally recognised and have a third party affirm the new designs, as it wasn’t an easy decision for us to make,” said Four Winds Winery owner, Sarah Collingwood.
“We spent many late nights around the kitchen table. Dad argued there was nothing wrong with the labels, but the labels weren’t saying anything either.
“Now they are fun, contemporary and tell the story of our winery,” Sarah said.
The local winery was up against over 50 entrants from around the world, with the win not only highlighting the Canberra Region’s superb wine district, but also the talent within the creative industry.
“Canberra’s wine district is growing and the win has given surrounding wineries the inspiration to continue with their own design changes,” said Sarah.