Canberra’s international visitor numbers continue to grow

Posted 21 Mar 2017

Story by CBR Canberra

Employment opportunities in Canberra’s tourism sector grow as more visitors discover the delights of Australia’s capital.

Canberra is attracting more people than ever before with record numbers of international visitors travelling to the nation’s capital in 2016.

The latest International Visitor Survey by Tourism Research Australia shows international visitor numbers to Canberra reached 207,000 in the year to December 2016 – a 6.5% increase on 2015.

Visitor expenditure also soared with international travellers injecting a whopping record $452 million into the ACT economy last year.

The figures are another boost for Canberra’s rapidly growing tourism sector which already employs over 16,000 locals. As visitor numbers grow so too does the demand for talented people in tourism and hospitality.

David Marshall is Chair of Canberra’s Tourism Industry Advisory Committee. He says there are real opportunities in Canberra for people looking to build their careers, or start a business, in tourism.

“Canberra is one of the world’s great National Capitals and the quality of our attractions match anything on offer in other destinations across the globe,” David said.

“Tourism is a leading generator of revenue for Canberra, so it is critical our industry maintains its high standards and attracts the best people to serve the growing number of visitors to our city and region.”

In 2016 Singapore Airlines commenced direct international flights between Canberra and Singapore, making it easier for people in Asia to visit Canberra, and driving a massive 73.5 increase in visitors from Singapore.

China remains Canberra’s largest international visitor market, representing almost 20 per cent of all international visitors to the city, followed by the United Kingdom, United States of America, New Zealand and Singapore.

The ACT Government’s goal is to grow the ACT’s overnight visitor expenditure to $2.5 billion by 2020.