WHY BRAND CBR

Our city’s brand is more than a logo and a tagline. It’s our way of thinking.

It represents our ideas and values through a vibrant and flexible identity system.

We Are CBR is a brand positioning that is all encompassing. It celebrates our brilliant possibilities by celebrating the diversity of our people and places.

Showcasing the essence of our city on a world stage starts with us. All of us.

That’s why we’re putting the brand in your hands.

OUR VALUES

Ideas

Canberra has a record of invention, from wifi to Aerogard, from solar hot water to gene shears. The city has nurtured poets, philosophers and Nobel prize-winners and has the most highly educated population in Australia. No wonder we’re a thinking, entrepreneurial bunch.

OUR VALUES

Free Spirit

Embracing those ideas, we have the confidence to take them to the nation. We look to the future, not the past. And we actively pursue our dreams. Sportspeople and scientists, entertainers and educators, artists and entrepreneurs have drawn on their Canberra experiences to make an impact in the wider world.

OUR VALUES

Challenge

We’re always exploring. We pay attention to the big issues in our nation and in the world and we look for imaginative ways to solve problems. We recognise our position as the political centre of the nation, but our engagement with social, ethical and practical challenges goes way beyond politics.

OUR VALUES

Discovery

Canberra has the power to surprise people – with food and wine, with art and culture, with our heritage and with our warm welcome. In our great national institutions, people can explore our country’s past, present and future. As the home of the Australian story, Canberra can help people discover more about themselves.

OUR VALUES

Quality of Life

We’re open to the good things of life. Canberra has a higher percentage of active sportspeople than other Australian cities. We have a higher percentage of volunteers. Our natural surroundings, outdoor lifestyle and a supportive community help us find that important work/life balance.

OUR BRAND IN ACTION

Our city’s brand comes to life through our people, businesses, institutions and organisations using the brand in creative ways.

The Brumbies wearing the CBR brandmark

Canberra Day 2015

GET INVOLVED

Are you a business?

If you’re a business, download our partnership kit for more information on how you can be a part of the movement.

Access resources

Hit get resources for access to the We Are CBR brand and a range of other assets.

Complete the enquiry form if you’d like to talk to us about using the Canberra brand.